Café Bustelo

for the Café Bustelo brand, i wrote a script for a short YouTube ad marketing Café Bustelo Espresso Instant Coffee. in addition to emphasizing its quick-and-easy servability, we also wanted to stress Bustelo’s hispanic heritage, as well as its utility for busy families. the script is as follows:

(Inhale)

Riquisimo!

Start your morning off on the right foot with Café Bustelo’s Espresso Instant Coffee. 

Rich, balanced, and bold, our tried-and-true espresso blend is now even easier to make for those early mornings. One spoon of Café Bustelo Espresso, one cup of hot water, y está listo! 

Add a little milk for the perfect café con leche, or enjoy it black and dive into a world of striking, dark-roasted flavors!

While you’re at it, make a couple cups for the rest of the family. They’ll thank you when they wake up!

Café Bustelo’s Espresso Instant Coffee: the perfect start to your day!